The essay geekThat is match the findings to the objectivesA cosmetic manufacturer wants to understand why users shop online versus in stor
gender age how selected; Justify eachInterviewshow many the setting & process length of time; Justify eachquestions/discussions held related to the 4 objectivesProduce fictitious findings that relate back to the four (4) objectives. That is match the findings to the objectivesA cosmetic manufacturer wants to understand why users shop online versus in store and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the companys website. The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally the cosmetic manufacturer wants to find ways to improve consumers in-store experience. May 01 2021